High level business case

 by Mattias Hjortzberg

Assumptions

Sales and production
Costs
Growth Year on Year, your brand
Competition

5 year forecast (MSEK)

The graph shows a comparison between the companies. To see the total market development, please choose stacked option.

Market share 2021

The pie chart shows the estimated size of each company on the market in 2021.

Selected highlights

Revenue and profit

Total revenue

1,000,000

Total profit

96,000

Net Margin

9.6%

Unit break-even & forecast sales

Unit break-even point

80

Presumed sales

2,000

Total market

220,878

Forecast for 2021

The market is expected to grow from 107 MSEK in 2017 to 112.8 MSEK in 2021 which equals a total growth of 5.4 percent. The largest player in 2021 will be 'Brand B' with a total revenue of 113MSEK, accounting for 37 percent of the market.

Product break-down

The waterfall chart shows a break-down of the costs and profit.